Strategic Storyteller | Public Communications Expert | Veteran
From Combat Zones to Conservation Projects
My career began out of high school as a U.S. Army public affairs specialist (news writing and photojournalism). I trained at the Defense Information School in Fort Meade, Maryland, in 2003. My unit was the 122nd Mobile Public Affairs Detachment. Our Motto: “Go Where Soldiers Go, See What Soldiers See, and Tell Their Story.”
In 2004, we deployed to Iraq with the 1st Cavalry Division, stationed in Baghdad. My embedded assignments mainly included western and southern Baghdad units. I also spent two weeks covering operations at the 2nd Battle of Fallujah, the largest U.S. military battle since Vietnam. I learned how to work under pressure—gathering accurate information in chaotic situations, telling human-centered stories, and representing my unit with precision and professionalism.
After my military service, I went to college, did freelance writing work, taught English abroad, then transitioned to a federal civilian career. I spent over two years with the U.S. Army Corps of Engineers in Omaha, and over eight years with the U.S. Fish and Wildlife Service. I’ve led messaging for engineering challenges, land management, regulatory roll-outs, science initiatives, and public engagement campaigns—often at the intersection of policy, environment, and community.
Proven Experience in High-Stakes Communication
- Crisis Communications: Coordinating media and public messaging during emergencies, including natural disasters, protests, and environmental incidents.
- Science & Regulatory Storytelling: Making complex information accessible for diverse audiences, from policymakers to the public.
- Event & Media Management: Facilitating public meetings, managing live-stream production, controlling speaker systems, and managing press events.
- Strategic Content: Developing communication plans, talking points, and multi-platform content for projects with national visibility.
Core Values
- Clarity – Cutting through noise to deliver the message that matters.
- Integrity – Upholding public trust and representing missions faithfully.
- Service – Using my skills to strengthen institutions that serve the public good.
Let’s Connect
If you need a communicator who thrives under pressure, adapts quickly, and delivers high-quality results, I’d like to talk. Contact me here.
Core values
Al Barrus is committed to delivering high-quality, mission-driven communication that informs, engages, and inspires action. His approach is grounded in integrity, accuracy, and service, with a focus on amplifying important stories that advance public understanding. He values autonomy, adaptability, and the ability to bring together diverse stakeholders to achieve shared goals.
Mission statement
Al Barrus applies strategic storytelling to help government agencies and other organizations achieve their communication objectives. Through writing, consulting, and media production, he creates clear, compelling content that educates the public, strengthens partnerships, and builds trust. His mission is to connect communities and institutions through narratives that reflect shared values.
Partner with Al Barrus
Engage with Al Barrus to strengthen your agency’s voice, deliver targeted outreach, and produce professional, media-ready content. Whether you need a contract writer for a feature, on-the-ground communications support for an event, or a coordinated public messaging campaign, Al brings experience, versatility, and a results-oriented approach. Let’s collaborate to make your message resonate.
Al Barrus 